Modeling

Funnel and pipeline modeling without the spreadsheets

Funnel and pipeline modeling without the spreadsheets

Get away from your daily spreadsheets. marketer automates funnel, pipeline and budget modeling. Connect models to marketing plans, initiatives and programs for a full cycle modeling to actuals view in real-time.
Full-funnel view in real-time

Choose from 5 lead gen and pipe gen type models

marketer adapts to your company's unique operating model. Choose from 5 lead and pipeline generation models and attach them to a company, department or initiative plan. You can create unlimited models at a time and experiment with different approaches. Now, you can easily apply models with different conversion rates to programs or plans and adjust them based on real-time performance.
Top-down full funnel
Bottom-up full funnel
No-touch funnel
Quarterly demand generation
Yearly pipeline generation
Top-down full funnel

Start with closed-won

Just plug in your desired closed-won number and conversion rate and let the model calculate the entire funnel for you.
Bottom-up full funnel

Start with your list

Great for program specific modeling. Want to forecast how many closed-won you'll get after a webinar? Plug in your list size and expected conversion rate, and the model is automatically calculated. Then, check your program's real-time performance against the model and adjust your tactics as you go.
No-touch full funnel

No touch, no problem

For company's employing a no-touch approach to demand gen. Set your closed-won goal and conversion rates, and see how the model automatically calculates. Then, create comprehensive traffic building programs to get to your goal, and track progress in real-time.
Quarterly demand generation

For business closing this Q

For companies with an in-Q business cycle. Set up your assumptions including what % of leads you believe can close within the Q, and see the funnel calculated automatically. Adjust as you go and always have a clear goal to reach.
Yearly pipeline generation

For long sales cycles

If your sales cycle is more than three-months long, you may want to use a more detailed and comprehensive model to set your targets. This model assumes long sales cycles (months), conversion rate, avg. deal sizes and different revenue contributing channels.
Get up and running in minutes

The future of marketing management starts here

Skill-up your people, scale-up your process, and speed-up time to execution